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Summary of conclusions |
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1. Professional and lay attitudes to promotion
Doctors’ attitudes to promotion vary, and do not necessarily match their behaviour. Their opinions differ on the value of sales reps, on whether they should be banned during medical trainin....
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Major outcomes from the reviews |
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Drug promotion strongly influences prescribing behaviour, but doctors underestimate this influence. Company funding of doctors, of educational events, and of research are important elements in this influence.
Of various interventions to control o....
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Introduction |
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As part of the promotion database you will find four reviews covering some of the material. These reviews were written to provide an overview of what is and is not known in four key areas:
- What attitudes do people (professional and lay) have to ....
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What attitudes do people (professional and lay) have to promotion? |
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Finding out what people think about promotion, and what effect they think it has on them, is important because it can help us develop educational interventions about promotion. However, research on this topic cannot provide evidence about the actual ....
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What impact does pharmaceutical promotion have on attitudes and knowledge? |
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Many descriptive studies clearly show that much promotional material contains inaccuracies, or at least presents very selective accounts of the evidence about the drug presented. The question this review addresses is whether and how far promotion (in....
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What impact does pharmaceutical promotion have on behaviour? |
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This is both the most difficult area to research and the most important. Doctors may not be aware of how much promotion they are exposed to. Thus, as much as possible, research on the effect of promotion on behaviour should avoid relying on self-repo....
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What interventions have been tried to counter promotional activities, and with what results? |
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This review reports on research on interventions to control or counter promotion, and the effects of such interventions. It is not a comprehensive review of interventions, because there are many descriptive reports on these in the database, which are....
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