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| Title, Monographic (09) | : | National survey of consumer reactions to direct-to-consumer advertising |
| Place of Publication (18) | : | Prevention |
| Publisher Name (19) | : | Rodale Press |
| Date of Publication (20) | : | 1998 |
| Volume ID (22) | : | 15410 |
| Extent of Work (26) | : | 30 |
| Packaging Method (27) | : | pages |
| Availability (37) | : | Rodale Press 33 East Minor Street Emmaus, Pennsylvania 18098-0099 United States T: +610-967-8124 F: +610-967-7723 e mail: eslaught@rodalepress.com |
| Notes (42) | : | Methodology note: This survey was done by telephone and therefore excluded anyone without a phone. There is a possibility of a social acceptability bias in the responses. |
| Abstract (43) | : | This report is based on a national survey of United States consumers on the topic of direct-to-consumer advertising covering issues such as: public opinion of DTCA; awareness of DTC advertising; assessing the amount of information consumers get from DTCA; does advertising produce prescriptions; does DTCA change patient compliance with drug therapies; and are consumers informed about prescription medicine. |
| Keywords (45) | : | *analytic survey/United States/direct-to-consumer advertising/DTCA/ analysis of prescribing pattern/ consumer behaviour & knowledge/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS |
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