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| Author, Analytic (01) | : | Mintzes, Barbara//Barer, Morris L.//Kravitz, Richard L.//Kazanjian, ArminTe//Bassett, Ken//Lexchin, Joel//Evans, Robert G.//Pan, Richard//Marion, Stephen A. |
| Title, Analytic (04) | : | Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey |
| Medium Designator (05) | : | Analytic survey |
| Journal Title (10) | : | BMJ |
| Date of Publication (20) | : | 2002 |
| Volume ID (22) | : | 21270 |
| Location in Work (25) | : | 278-279 |
| Location/URL (38) | : | http://bmj.com/cgi/reprint/324/7332/278 |
| Notes (42) | : | Methodology note: Actual prescribing practices of physicians were not measured. There is the possibility of a social acceptability bias. Patients and physicians were surveyed in one city in Canada and the United States and the results may not be general |
| Abstract (43) | : | This study examined the relation between direct to consumer advertising and patients' requests for prescriptions and the relation between patients' requests and prescribing decisions. Physicians were ambivalent about the choice of treatment in half the cases when patients had requestede advertised drugs compared with 12% for drugs not requested by patients. |
| Keywords (45) | : | *analytic survey/Canada/United States/DTCA/direct-to-consumer advertising/ doctor-patient relationship/ attitude toward promotion/ quality of information/ quality of prescribing/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS |
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