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| Author, Analytic (01) | : | Mintzes, Barbara |
| Medium Designator (05) | : | Systematic review |
| Title, Monographic (09) | : | An assessment of of the health system impact of direct-to-consumer advertising of prescription medicines (DTCA). Volume II: literature review. Direct-to-consumer advertising of prescription drugs: what do we know thus far about its effects on health a |
| Place of Publication (18) | : | Vancouver |
| Publisher Name (19) | : | Centre for Health Services and Policy Research |
| Date of Publication (20) | : | August 2001 |
| Volume ID (22) | : | 21490 |
| Extent of Work (26) | : | 120 |
| Packaging Method (27) | : | p |
| Availability (37) | : | Health Policy Research Unit Centre for Health Services & Policy Research 429 û 2194 Health Sciences Mall University of British Columbia Vancouver, B.C. V6T 1Z3 |
| Location/URL (38) | : | www.chspr.ubc.ca//hpru/pdf/dtca-v2-litreview.pdf |
| Notes (42) | : | Methodology note: This review was carried out by a single individual and that may have introduced biases in the way that the data was extracted and the conclusions that were drawn. |
| Abstract (43) | : | The conclusion of this review is that conclusion, many gaps remain in the research evidence on outcomes of prescription drug advertising to the public. No reliable evidence exists to support hypotheses of potential health benefits or to exclude potential harm. In 1991, when the US GAO reviewed the literature on DTCA, there was little experience with this form of advertising. In the intervening 10 years, the amount of public exposure to DTCA has grown enormously. However, knowledge of DTCAÆs effects on health and on the quality of health care services remains elusive. |
| Keywords (45) | : | *systematic review/United States/New Zealand/Canada/DTCA/direct-to-consumer advertising/quality of prescribing/safety & risk information/quality of information/doctor-patient relationship/print advertisements/broadcast advertisements/consumer behaviour & knowledge/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/VOLUME OF AND EXPENDITURE ON PROMOTION |
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