|
|
|
| Author, Analytic (01) | : | Matalia, Ned |
| Title, Analytic (04) | : | Journal advertising works! Three studies say so! |
| Journal Title (10) | : | Medical Marketing & Media |
| Date of Publication (20) | : | 1994 |
| Volume ID (22) | : | 3100 |
| Issue ID (24) | : | 5 |
| Location in Work (25) | : | 12-14, 16, 18-20 |
| Notes (42) | : | For more details see: Volker Leisten et al.; AD/Rx: 1993 annual analysis; ARF/ABP pharmaceutical study. The three studies referred to in this article can be obtained as follows: 1) 1993 Annual Analysis of Ad/Rx Studies Advertising Sales Department New E |
| Abstract (43) | : | Three independent studies have confirmed that readers use and act on the information they obtain from print ads. Print advertising can also augment the effect of detailing and make up for a lack of it. |
| Keywords (45) | : | *analysis/journal advertisements/ad recognition/sales representatives/analysis of prescribing pattern/level of awareness of ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS |
|
|
|