|
|
|
| Author, Analytic (01) | : | Caudill, T. Shawn//Johnson, Mitzi S.//Rich, Eugene C.//McKinney, W. Paul |
| Title, Analytic (04) | : | Physicians, pharmaceutical sales representatives, and the cost of prescribing |
| Medium Designator (05) | : | Analytic survey |
| Journal Title (10) | : | Archives of Family Medicine |
| Date of Publication (20) | : | 1996 |
| Volume ID (22) | : | 3510 |
| Location in Work (25) | : | 201-206 |
| Notes (42) | : | Methodology note: Doctors taking part in this survey worked in primary care and in one state in the United States; therefore the results may not be generalizable. There is the possibility of a social acceptability bias in the responses. Responses to writt |
| Abstract (43) | : | OBJECTIVE: To evaluate the influence of primary care physicians' attitudes toward and use of information provided by pharmaceutical representatives on prescribing costs in ambulatory practice. DESIGN: A mailed questionnaire collected information about physician demographic and practice characteristics and attitudes toward and use of information provided by pharmaceutical representatives. PARTICIPANTS: Kentucky physicians practicing primary care adult medicine (family medicine, general practice, general medicine; n = 1603). MAIN OUTCOME MEASURE: Relative cost of prescribing, based on physician responses to treatment choices for ambulatory clinical scenarios in primary care. A multivariable regression model assessed predictive relationships between independent variables and prescription costs. RESULTS: Four hundred forty-six returned questionnaires were suitable for analysis. No significant differences were noted in age, gender, days worked per week, or years since graduation between responders and a sample of nonresponders. A significant positive correlation was found between physician cost of prescribing and perceived credibility, availability, applicability, and use of information provided by pharmaceutical representatives (P < .01, Pearson's Product-Moment Correlation Coefficient). Physicians in academic or hospital-based practice settings had significantly lower prescribing costs than physicians in nonacademic and nonhospital practices (P = .001, analysis of variance). Frequency of use of information provided by pharmaceutical representatives (P = .01, multiple linear regression) and the group practice setting (P = .02, multiple linear regression) remained significant, independent positive predictors of cost in the multivariable regression model. CONCLUSIONS: Frequency of use of information provided by pharmaceutical representatives and the group practice, nonacademic and nonhospital setting may be associated with increased primary care physician prescribing costs. |
| Keywords (45) | : | *analytic survey/United States/primary care doctors/sales representatives//source of information/prescribing costs/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING |
|
|
|