|
|
|
| Author, Analytic (01) | : | Dajda, Richard |
| Title, Analytic (04) | : | Drug advertising and prescribing |
| Medium Designator (05) | : | Analytic survey |
| Journal Title (10) | : | Journal of the Royal College of General Practitioners |
| Date of Publication (20) | : | 1978 |
| Volume ID (22) | : | 4080 |
| Location in Work (25) | : | 538-541 |
| Notes (42) | : | Methodology note: The sample of advertisements consists of those sent to general practitioners in three group practices in a single area of the United Kingdom and therefore may not be representative. The correlation between the frequency of advertising an |
| Abstract (43) | : | A study of the amount of drug advertisements received by general practitioners and the amount of the drugs practitioners prescribed showed a strong correlation of 0.80. Analysis suggests that a straight line graphic relationship provides the best fit for the results obtained. Further analysis of the quantity of advertising in relation to the amount of prescribing revealed two groups of drugs: those which were relatively more and those which were relatively less often advertised in proportion to the number of prescriptions issued for them. |
| Keywords (45) | : | *analytic survey/United Kingdom/direct mail/analysis of prescribing pattern/primary care doctors/EVALUATION OF PROMOTION: DIRECT MAIL/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE |
|
|
|