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| Author, Analytic (01) | : | Peay, Marilyn Y.//Peay, Edmund R. |
| Title, Analytic (04) | : | The role of commercial sources in the adoption of a new drug |
| Medium Designator (05) | : | Analytic survey |
| Journal Title (10) | : | Social Science and Medicine |
| Date of Publication (20) | : | 1988 |
| Volume ID (22) | : | 4500 |
| Location in Work (25) | : | 1183-1189 |
| Notes (42) | : | Methodology note: The doctors in this study worked in one of two Australian cities and may not be representative of Australian physicians generally. There is a possibility of a social acceptability bias in the responses. The results are based on self-repo |
| Abstract (43) | : | The goal of this study was to focus on the adoption process for a specific new drug upon its introduction to the marketplace. The reception of temazepam by doctors was investigated in interviews with 124 specialists and general practitioners. Their response to this new drug at different stages of the adoption process was related to contact with drug information sources and to characteristics of the doctor and practice. Within about 13 months after its release, 71% were familiar with temazepam, 48% had prescribed it, and 27% now preferred it to the alternatives. Contact with the detailman regarding this drug was the most consistent predictor of favourable reception. Results suggest that the adoption of the new drug was related to commercial forces rather than to a doctor's professional involvements. |
| Keywords (45) | : | *analytic survey/Australia/specialists/primary care doctors/source of information/analysis of prescribing pattern/new drugs/sales representatives/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING |
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