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| Author, Analytic (01) | : | Becker, Marshall H.//Stolley, Paul D.//Lasagna, Louis//McEvilla, Joseph D.//Sloane, Lois M. |
| Title, Analytic (04) | : | Differential education concerning therapeutics and resultant physician prescribing patterns |
| Medium Designator (05) | : | Analytic survey/Analysis of prescribing pattern |
| Journal Title (10) | : | Journal of Medical Education |
| Date of Publication (20) | : | 1972 |
| Volume ID (22) | : | 780 |
| Location in Work (25) | : | 118-127 |
| Notes (42) | : | Most of this article deals with issues other than promotion. Methodology note: The primary care physicians who participated in this study came from one area of a single state in the United States and may not be representative of other physicians. Particip |
| Abstract (43) | : | (Limited to parts of article dealing with promotion.) Primary care physicians in active practice were surveyed in order to examine the relationships between various types of education concerning therapeutics and ultimate prescribing behaviour. Physicians with patterns of higher appropriateness ratings and lower chloramphenicol use reported that they received too many visits from sales representatives, believed that sales representatives sometimes de-emphasized the sdie effects of a drug and felt that they would not lose an important source of prescribing information if they did not receive visits from sales representatives. |
| Keywords (45) | : | *analytic survey/United States/analysis of prescribing pattern/primary care doctors/quality of prescribing/source of information/sales representatives/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS |
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