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| Author, Analytic (01) | : | Cleary, John D |
| Title, Analytic (04) | : | Impact of pharmaceutical sales representatives on physician antibiotic prescribing |
| Medium Designator (05) | : | Longitudinal survey |
| Journal Title (10) | : | Journal of Pharmacy Technology |
| Date of Publication (20) | : | 1992 |
| Volume ID (22) | : | 850 |
| Location in Work (25) | : | 27-29 |
| Notes (42) | : | Methodology note: The results obtained at this one university hospital may not be generalizable to other hospitals and to the outpatient setting. There was no control hospital. Not all confounding variables that might have affected prescribing could be co |
| Abstract (43) | : | Use of different brands of the antibiotic ceftazidime was monitored over three time periods to assess the influence of sales representatives on prescribing patterns. The study found that there was a significant impact based on the results of evaluations of each agentĘs average number of new prescriptions per month, number of grams dispensed per month and dollar values of those prescriptions. |
| Keywords (45) | : | *longitudinal survey/United States/sales representatives/quality of prescribing/doctors/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING |
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