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Author, Analytic (01) : Williams, Paul A.//Cockerill, Rhonda//Lowy, Frederick H.
Title, Analytic (04) : The physician as prescriber: relations between knowledge about prescription drugs, encounters with patients and the pharmaceutical industry, and prescription volume
Medium Designator (05) : Analytic survey
Journal Title (10) : Health and Canadian Society
Date of Publication (20) : 1995
Volume ID (22) : 950
Location in Work (25) : 135-166
Notes (42) : Most of this article deals with issues other than promotion. Methodology note: This survey was done on doctors in the Canadian province of Ontario and may not be generalizable to doctors elsewhere. As with all surveys there is the possibility of a social
Abstract (43) : (Limited to parts of article dealing with promotion.) This paper analyzes data on interactions between physicians and the pharmaceutical industry based on a data from a representative survey of Ontario doctors. Overall doctors were skeptical about industry sources of information but despite this contacts between physicians and the industry were frequent. Over 25% of the highest volume prescribers rated ôcompany representativesö as important sources of information and more than a third judged corporate seminars in the same way. Doctors frequently received benefits from sales representatives such as meals, stationary and 10% had accepted ôconference fees.ö Recommendations for changing the way that physicians interact with the industry are offered.
Keywords (45) : *analytic survey/Canada/doctors/quality of prescribing/source of information/sales representatives/attitude toward promotion/gift giving/drug company sponsored meals and travel/sponsored symposia & conferences/promotion costs and volume/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EDUCATING ABOUT PROMOTION: PHYSICIANS IN TRAINING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/VOLUME OF AND EXPENDITURE ON PROMOTION