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| Author, Analytic (01) | : | Tong, Kevin L.//Lien, Chia-Yen |
| Title, Analytic (04) | : | Do pharmaceutical representative misuse their drug samples? |
| Medium Designator (05) | : | Analytic survey |
| Journal Title (10) | : | Canadian Family Physician |
| Date of Publication (20) | : | 1995 |
| Volume ID (22) | : | 990 |
| Location in Work (25) | : | 1363-1366 |
| Notes (42) | : | Methodology note: This survey was done in a single physicianĘs office and the results may not apply to sales representatives in other settings. As with all surveys there is the possibility of a social acceptance bias. |
| Abstract (43) | : | OBJECTIVE: To determine the extent to which pharmaceutical representatives misuse their samples. DESIGN: Voluntary questionnaire survey. SETTING: A family practice office. PARTICIPANTS: Pharmaceutical representatives visiting the office during a 3-month period. MAIN OUTCOME MEASURES: Numberof surveyed representatives who self-medicated, provided samples of prescription drugs to nonphysicians, or exchanged drugs with other representatives; classes of prescription drugs most commonly used; and beneficiaries. RESULTS: Of the 27 representatives surveyed, 16 (59.2%) have provided prescription drug samples to individuals other than physicians. Thirteen (48.1%) either self-medicated or provided samples to friends or relatives. Seven (25.9%) have exchanged drug samples with other representatives. Eleven (40.7%) of the 27 surveyed had not sampled prescription drugs themselves, given them to others, or exchanged drugs with other representatives. The most commonly sampled drugs were nonsteroidal anti-inflammatory drugs. Drug samples were most often given to friends and spouses. CONCLUSION: Self-medication and giving samples to nonphysicians were practised by almost 60% of surveyed representatives. Representatives usually caution recipients, however, and there are very few complications. Drugs with potential for abuse or dependence and cardiovascular medications were rarely used. |
| Keywords (45) | : | *analytic survey/Canada/sales representatives/drug samples/EVALUATION OF PROMOTION: SAMPLES/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: SAMPLES |
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